Custom versions of Gemini — a brief written once, reused whenever the task fits.
The full script, word for word — 252 words, about 1 minutes to read. Current as at August 2026. AI tools change quickly; if something looks different when you try it, check the product's own help pages.
Every time you ask Gemini to play a role — coach, editor, planner — you type the same brief again. A Gem is that brief, written once. Gemini with a job description.
Gems live in their own manager. Google gives you ready-made ones to start with — but the real power is creating your own. Just describe what you want, and Gemini even helps write the instructions. There's no complex prompting to learn.
A Gem can also carry files — a style guide, a product sheet, your process doc. Now it doesn't just know its role, it knows your material. Ask it anything, and it answers as the specialist you built.
There's a second kind of Gem too, and it does something different. Instead of holding a brief, it builds you a small working tool — describe the job and Gemini assembles the steps, then gives you something with a box to fill in and a button to press. A quoting tool. A shift planner. You share it as a link, the way you'd share anything else. It's experimental, powered by Google Labs, and it's the direction Gems are heading.
And Gems are shareable — it works just like sharing a file in Google Drive. Build the brief once, and your whole team gets the same specialist, working to the same standard.
Think of the role you ask AI to play most weeks. Build that Gem today — five minutes of setup — and you've written that brief for the last time.